There is a massacre happening at the US smart mobile handset market. Investigators are not yet in the scene, but the expected victims are HTC and Motorola. The only suspect at the moment is Samsung family.
In the middle of the year 2010 Samsung family members, mostly cousins belonging to Galaxy branch, entered into every major operator inventory. Of course there were also some SIM-free members hanging around in Amazon and others stores to catch by those few who are interested in free mobiles.
That started the spree never seen before. HTC and Motorola first refused to escape, but things got very hot and they had to flee when the bottom line turned red. Samsung had better displays from its own factories, and HTC got first hits when there were no more displays left for its mobiles. HTC had to change to less perfect ammunition, which caused some frustration and display performance fees.
Soon Motorola started to bleed too. It had just gained the market share for 6-9 months, but now the Samsung family hit too hard with lower prices, large selection of different form-factors and good hardware.
Also Apple was seen wounded in the attack, although it is still unclear how serious the injuries are and how much of the injuries were caused by Apple itself, because it refused to bring different form-factors into the market.
Android will probably be abandoned later, after Samsung loses interest into it and will be seen hanging around with Bada.
To Be Continued...
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